Everybody has crazy stories how they end up in advertising.
Mine is kind of the usual, being an architect, working for a blog, doing graphic design,
competing at Young Glory, studying creative copywriting, and when finally I got a decent job as a copywriter,
I fell in love instead and moved to a country where I don't speak the language.
Then I was having really shitty jobs, meanwhile I've been learning coding virtual reality stuff,
working in a gallery, being an artist,
doing residencies, getting tired of worrying how to pay my rent,
so I became an art director in an advertising agency.
I kind of like it.
I like postits, I like coming up with random ideas or not that random ideas, I like finding the best genre to express a thought, I like photoshop, I like video shootings, and I like all the ridiculous conversations we seriously have about planning hipster garden gnomes or deers coming to the office. I like being surprised.
I don't really like when everything is only about selling.
I wish I could work more on advertising that is making the Earth a better place.
Or advertising which is actually helping humans.
Soul.Grooming
2018. August, NEW STARS, Busan, South-Korea
@Dániel Trencsényi (copywriter)
@Rita Eperjesi (art director)
We won the Gold with this idea at NEW STARS in Ad Stars in South Korea.
Planet Premium
2019. June, YOUNG CANNES LIONS - Digital Competition, Cannes, France
@Gábor Ott (copywriter)
@Rita Eperjesi (art director)
We got shortlisted with this idea at the Young Cannes Lions Competition in Digital Cathegory. We are happy to be chosen to be in the 10 best teams.
Buksi
2019. April, YOUNG CANNES LIONS - Digital Competition - Preselection, Budapest, Hungary
@Gábor Ott (copywriter)
@Rita Eperjesi (art director)
We won the competition, so we got selected to represent our country in the international competition in Cannes. We had around 12 hours to come up with a concept and create a presentation.
Be a Street Gardener
2018. Budapest for the local government of 12th District of Budapest
ISOBAR BUDAPEST
@Gábor Ott (junior copywriter)
@Rita Eperjesi (junior art director)
@Vera Langer (creative director)
@Eni Várkonyi (senior art director)
@Örs Koblicska (director)
We had to make a video to encourage citizens of the district to plant flowers on the not-yet-loved green parts of the city and become street gardeners.
Hipsters look like the city versions of garden gnomes, so we created the ultimate Urban Garden Gnome,
who is a 3d printed version of our main actor, Máté.
Looking for real passion
2018. Budapest tender for BMW
ISOBAR BUDAPEST
@Gábor Ott (junior copywriter)
@Rita Eperjesi (junior art director)
@Vera Langer (creative director)
@Dóra Suhai (art director)
This is a HR campaign for the new factory of BMW in Debrecen (my hometown).
Absorbs all the shocks
2018. Budapest tender for Scholl
ISOBAR BUDAPEST
@Gábor Ott (junior copywriter)
@Orsolya Juhász (junior copywriter)
@Rita Eperjesi (junior art director)
@Vera Langer (creative director)
@Dóra Suhai (art director)
This is a key visual for print and for a video we designed that I did and I like.
Insoles are usually khm... disgusting in people's mind.
Bubbles are an elegant way to express how gentle they are with your feet.
