Everybody has crazy stories how they end up in advertising. 

Mine is kind of the usual, being an architect, working for a blog, doing graphic design,

competing at Young Glory, studying creative copywriting, and when finally I got a decent job as a copywriter,

I fell in love instead and moved to a country where I don't speak the language. 

Then I was having really shitty jobs, meanwhile I've been learning coding virtual reality stuff,

working in a gallery, being an artist,

doing residencies, getting tired of worrying how to pay my rent,

so I became a creative in an advertising agency. And than in another one. Later in another one.

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I surprisingly like it. 

I like postits, I like coming up with random ideas or not that random ideas, I like finding the best genre to express a thought,  I like photoshop, I like video shootings, and I like all the ridiculous conversations we seriously have about planning hipster garden gnomes or deers coming to the office. I like being surprised.

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I don't really like when everything is only about selling.

I wish I could work more on advertising that is making the Earth a better place.

Or advertising which is actually helping humans. 

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I pu

I put here only a few old projects that are close to my heart,
for more recent references, please ask me to send you stuff! 

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